Data protection 

Principle and Scope

This privacy policy applies to the processing of personal data in connection with your visit to the websites at www.rheinvalor.com. In order to use our websites and the associated online services or online applications (collectively, "Services"), we process your personal data (hereinafter also referred to as "Data"). Please note that this privacy policy does not apply to websites of other providers to which our website may contain links.

Personal data refers to information relating to an identified or identifiable natural person. Certain categories of particularly sensitive personal data, such as health data, are specifically protected by specific legal provisions. The term "processing" covers all operations related to your data, including collection, storage, use, disclosure, archiving, or deletion. When processing data, we adhere to the Federal Data Protection Act (DSG), the corresponding implementing ordinance (DSGV), and other applicable data protection laws (e.g., the European General Data Protection Regulation, GDPR), where applicable.

Below, we would like to explain what data we collect, for what purpose we use it, and what rights you have with regard to your data. If you provide us with data about third parties, we assume that you are authorized to do so and that the data provided is correct. We therefore ask you to inform the third parties concerned about how we process their data and to provide them with a copy of this privacy policy or the relevant product information. Should we inform you of an updated version of these documents, we ask you to also forward these new versions.

 

Our employees are regularly trained in data protection issues and are subject to a duty of confidentiality. Furthermore, compliance with data protection regulations is monitored by our data protection department.

 

 

Responsible Bodies and Contact

The responsible body for the processing of data described in this privacy policy is:

Rheinvalor Advisory 

CH-8600 Dübendorf

For questions or concerns regarding the processing of your data and your data protection rights, please contact:

 

Data Protection Office

Rheinvalor Advisory

CH-8600 Dübendorf

Email: welcome@rheinvalor.com

 

Processed Data

We attach great importance to the protection of your personal data. When you use our website and services, we primarily process the data you provide to us that is necessary for use, as well as the information we collect directly (see below).

When you use our website and services, we collect metadata, such as information about your browser (type and version), your device type (e.g., smartphone or tablet), and your IP address. We also collect access data, also known as log data. These include the name of the website accessed, the date and time of access, the amount of data transferred, notification of a successful retrieval, information about the operating system, and information about the last website visited.

We only store and process further personal data if you transmit it to us when using services and tools (e.g., contact form). Further data protection-relevant information for specific tools can be found further down in this privacy policy.

 

Purpose

We process your data exclusively for the purposes we communicated to you when collecting your data, as well as for other purposes compatible with these purposes. Further information about the basis of our data processing can be found further down in this privacy policy.

 

Processing of data

We process your data for various purposes related to communicating with you. This includes, in particular, answering inquiries, asserting your rights, and contacting you in case of queries. We primarily use communication data and master data, as well as registration data related to offers and services you use. This data may be stored for documentation purposes, training, quality assurance, and inquiries.

 

We also process data for marketing purposes and to maintain customer relationships. We may send general or personalized information about our offerings to our users, for example, in the form of irregular contacts by email, mail, or telephone, as well as through other channels for which we have your contact information. You have the option to decline such contacts at any time or to refuse or revoke your consent to be contacted for advertising purposes. With your consent, we can tailor our online offerings more specifically to the needs of our users.

 

Furthermore, we may use your data for market research, to improve our online offerings, our services, and, if necessary, for product development. Finally, we may also store and process your data for security reasons and to control access to our website.

 

Log files: We primarily use data to create server log files to conduct statistical evaluations for the operation of the website, to ensure the security of the IT systems, and to optimize the website. We primarily use log data for this purpose. The legal basis for this data processing is our legitimate interest in providing you with a secure and smooth user experience at all times. We also reserve the right to subsequently review the log data if there is concrete evidence of unlawful use.

 

Contact form

If you contact us via the contact form, we will collect your contact details in order to process your request and answer any queries. This data is transmitted in encrypted form. If you have provided us with your email address or contacted us directly by email, we may also send you information by email related to processing your concerns and questions. The legal basis for processing your data is our legitimate interest in being able to process your online request efficiently and effectively. If the purpose of the email contact is to conclude a contract, the data processing is based on the initiation of this contractual relationship.

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Bexio

Customer data may be integrated from our website into Bexio (Bexio AG, Alte Jonastrasse 24, 8640 Rapperswil, Switzerland). This is especially the case if a contractual relationship is established between us and them. The data may be stored in Bexio to increase efficiency. The legal basis for processing your data is our legitimate interest in optimizing processes. Further information on Bexio's data protection regulations can be found at the following link: www.bexio.com/de-CH/richtlinien/datenschutz

 

HubSpot

Customer data may be integrated from our website into HubSpot (HubSpot, 2 Canal Park, Cambridge, MA 02141, United States) or further processed. The data may be stored in HubSpot to increase the efficiency of our collaboration with you as a customer. The legal basis for processing your data is our legitimate interest in optimizing processes. Further information on HubSpot's privacy policy can be found at the following link: legal.hubspot.com/privacy-policy

 

Marketing

We may use your data to occasionally inform you about news, new products, services, or other services from us and our partners that may be of interest to you. If you do not wish to consent to the use of your data for marketing purposes, you can inform us accordingly or refuse or revoke your consent to receive marketing information.

 

Book appointments online

We may offer you services on our website for which the provision of personal data may be mandatory. An example of such a service is the online scheduling of meetings or consultation appointments. In these cases, we primarily process master and communication data, as well as sometimes other information necessary to process your request. We may also save your data to refer to it in follow-up communications. We can also support you in using our services by contacting you.

 

The legal basis for processing your data is our legitimate interest in being able to offer you an attractive online appointment coordination service. You can revoke your consent at any time. The legality of the processing of your data up until the moment you revoke your consent is not affected by this revocation.

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Google Fonts

We may use Google Fonts on our website to display selected fonts, icons, and symbols. This is a service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Further information about Google Fonts can be found at the following link: developers.google.com/fonts/faq/privacy?hl=de

 

Google Analytics

We may use Google Analytics and Google Tag Manager on our website. This is a web analytics service and supporting tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies to analyze your use of our website. The usage data generated by the service is transferred to and stored on servers in a Google data center by default. It is possible that additional personal data may be collected via Google Analytics and Google Tag Manager, and that this data may be transferred by Google to third parties if required by law or if third parties process the data on Google's behalf. We ourselves do not transfer any personal data to Google without your consent. The legal basis for processing your data is our legitimate interest in analyzing user behavior to optimize our offering. Further information on Google Analytics and Google Tag Manager can be found at the following link: support.google.com/tagmanager/?hl=de#topic=3441530

 

IP Anonymization

By default, your IP address is anonymized on our website before being transmitted to Google. This is done by transmitting your address only in abbreviated form. In exceptional cases, your address may be transmitted in full and only abbreviated in the Google data center.

 

Google Ads Conversion Tracking

We may use Google Ads on our website in conjunction with Google Conversion Tracking. This service is offered by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). When you access our website via a Google ad, Google Ads places a cookie on your device. When you visit certain pages of our website, Google and we use the cookie to recognize that you clicked on the ad and were redirected to the corresponding page. Each Google Ads customer receives their own cookie, which is not used for personal identification.

 

The information collected by the conversion cookie is used to compile conversion statistics for Google Ads customers and to analyze your browsing behavior for marketing purposes. This allows us to tailor our advertising to your interests. However, no personal information that could be used to directly identify you is transmitted.

 

The legal basis for processing your data is our legitimate interest in better tailoring our advertising to our users. Further information on conversion tracking and general details about Google Ads and the Google Marketing Platform can be found at the following links:

* support.google.com/google-ads/answer/6095821?hl=de

 

* ads.google.com/home/

 

* marketingplatform.google.com/about/

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Google Maps

We may integrate maps and services from Google Maps on our website. When you use our website in Switzerland or the European Economic Area (EEA), the map services are provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). When you use our site in another country, the service is provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). The integration of Google Maps on our websites enables us, for example, to display an interactive map directly on our site, making it easier for you to locate the addresses we publish. When you use Google Maps, your IP address is communicated to Google. Google may link your data to your Google user account if you are logged in at the time. If you do not wish to have this association with your Google user account, you have the option of logging out of Google Maps in your Google account.

 

The legal basis for processing your data is our legitimate interest in providing you with useful information, facilitating location-based searches, and automatically supplementing address data. Further information about Google Maps can be found at the following link: blog.google/products/maps/

 

Google Remarketing: We may integrate Google remarketing services on our website. These services are provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland), a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

 

Google Remarketing uses cookies to present you with interest-based advertisements when you visit our website as part of the Google advertising network. This allows you to see advertisements on other websites that are also part of the Google advertising network that are related to content you have previously viewed on our website. If you do not wish to use Google's remarketing function, you can deactivate it by adjusting the settings on Google. We do not share any personal data with Google without your consent.

 

The legal basis for processing your data is our legitimate interest in better tailoring our advertising to our users. Further information on Google Remarketing can be found at the following link: support.google.com/google-ads/answer/2453998?hl=de

 

Hotjar

We may use functions of the web analytics service provided by Hotjar Ltd. (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) on our website to better understand your needs and optimize our offerings and customer experience. By using Hotjar technology, we gain insights into your experience (e.g., the length of time you spend viewing certain content or the attractiveness of links) and can optimize our offerings and your user experience based on this.

 

To generate data on the use of our website, Hotjar uses cookies and other data points (anonymized IP address, screen size and resolution, browser details, geographical location, etc.). Hotjar then generates and stores an anonymized user profile. If you do not want the described data to be collected and transferred to Hotjar, you can prevent this by using a browser plug-in. You can find the corresponding plug-in at the following link: hotjar.com/de/legal/policies/do-not-track/

 

The legal basis for processing your data is our legitimate interest in analyzing user behavior to optimize our offering. Further information about Hotjar can be found at the following link: hotjar.com/privacy

 

Social Media Plug-ins

We may integrate services from various social media platforms on our website, which are usually recognizable by the corresponding company or network logos.

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When you use these services, your IP address is communicated to their providers. These providers can link your data to your social media user account via the IP address, provided you are logged in at the time. Furthermore, it is possible that your IP address will be stored by the providers even if you are logged out or without a corresponding social media account. The legal basis for processing your data is our legitimate interest in providing you with attractive social media-related tools on our website.

 

Facebook Pixel

We may use the Facebook Pixel and Facebook Retargeting from Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland), a subsidiary of Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA), on our website.

 

The Facebook Pixel stores a tracking cookie in the user's browser, which allows us to track your behavior during your visit to our website. In addition, interest-based advertisements (Facebook retargeting) can be displayed and user profiles (profiling) can be created. If you have a Facebook account and do not want the described data to be collected and transferred to Facebook, you have the option to deactivate this function using the following link: facebook.com/ads/preferences/?entry_product=ad_settings_screen. The legal basis for processing your data is our legitimate interest in analyzing user behavior to optimize our offering and, where appropriate, better tailoring our advertising offers to our users. Further information on the Facebook Pixel can be found at the following link: facebook.com/about/privacy/.

 

TikTok Pixel

We may use the tracking pixel of the social network TikTok (TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, WeWork, 125 Kingsway, London, WC2B 6NH, United Kingdom) on our website. Using the TikTok pixel, we can track your behavior during your visit to our website. The usage data generated by the service is transferred to servers in a TikTok data center and stored there by default, allowing us to optimize our offering and your user experience. Furthermore, the data can be used for personalized ads via the TikTok advertising network and other targeting measures.

The legal basis for processing your data is our legitimate interest in analyzing user behavior to optimize our offering and, where appropriate, better tailor our advertising to our users. Further information about the TikTok pixel can be found at the following link: tiktok.com/legal/privacy-policy?lang=de-DE

 

Youtube

We may use services from YouTube on our website, a service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), which is operated by its subsidiary Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland).

YouTube is a service for free storage, distribution, rating, and commenting on video clips. We embed the clips directly into our website. Using this service on our website means that your IP address is communicated to YouTube. YouTube can only link your data to your Google user account if you are logged in at the time. If you do not wish this to be associated with your Google user account, please log out of your Google account or adjust the settings in your Google account under "Data and Privacy" - "Data from apps and services you use." Furthermore, it is possible that your IP address will be stored by the provider and used for profiling purposes even when logged out or without a corresponding Google account.

The legal basis for processing your data is our legitimate interest in offering you an optimized version of video material directly within the content of our website. Further information can be found at the following link: https://www.youtube.com/intl/de_be/howyoutubeworks/user-settings/privacy/

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LinkedIn

We may use the LinkedIn pixel from LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland) on our website.

 

The LinkedIn pixel allows us to track your behavior during your visit to our website. The usage data generated by the service is transferred to servers in a LinkedIn data center and stored there by default, allowing us to optimize our offering and your user experience. The information collected by LinkedIn may be used to measure the effectiveness of ads and to display LinkedIn advertising. LinkedIn may link your data to your LinkedIn user account if you are logged in at the time. If you do not wish to have your data collected by LinkedIn, you can adjust the settings in your LinkedIn account at the following link: https://www.linkedin.com/psettings/. The legal basis for processing your data is our legitimate interest in analyzing user behavior to optimize our offering. Further information can be found at the following link: linkedin.com/legal/privacy-policy

 

Your rights

You have the following rights under applicable data protection law and under certain conditions:

 

* Right to information: You can request information from us about whether we process your personal data and, if so, which data this may be.

 

* Right to rectification: You can request that we correct inaccurate data or complete incomplete data.

 

* Right to erasure: You can request that your data be erased. However, please note that certain legal provisions or legitimate interests may limit our obligation to erase data.

* Right to data portability: Under certain conditions, you can request that we provide you with the data you have provided in a structured, common, and machine-readable format.

* Right to withdraw consent: If the data processing is based on your consent, you can withdraw this consent at any time. Please note that the revocation does not affect the legality of the data processing carried out up to the time of revocation.

 

* Right to object: - Under certain circumstances, you have the right to object to the processing of your data, in particular for direct marketing purposes or legitimate interests.

* Right to lodge a complaint: - If you do not agree with how we handle your data, you have the right to contact our data protection officers or the responsible data protection supervisory authority at edoeb.admin.ch.

 

Please note that these rights are subject to legal requirements and that exceptions and limitations may apply. To exercise your rights, you can contact us in writing or by email at the address below.

 

Rheinvalor Advisory 

CH-8600 Dübendorf

Email: welcome@rheinvalor.com

 

Data retention

We only retain your data for as long as necessary for the purposes stated by us or as we are legally or contractually obliged to do so. Data that is no longer required for the aforementioned purposes in the future will be deleted or anonymized as part of our regular data maintenance.

 

Update

This privacy policy is not part of the contract and can be amended by us at any time.

 

The version published here applies.

 

Last updated on September 9, 2025